Pet food specialist

From dogs and cats to birds and rodents, we have been selling and producing food for our animal friends for over 50 years. As both a wholesaler and producer we have the necessary logistics systems in place, providing a winning combination for our customers.



As a wholesaler of animal food products, we supply specialist retailers, DIY stores, health and beauty stores, food retailers and online sellers with high-quality pet food on a daily basis. Variety, quality and professional advice are all exceptionally important to us.



Harkortstraße 30
48163 Münster



different items


15,000 sq m

warehouse space


more than 50 years

of experience


Our hub in Münster carries more than 5,000 items from well-known brand manufacturers, offering our customers excellent choice.

From product selection to planning individual shelf modules, giving our customers comprehensive advice is an established part of our offering.

Private label

We produce top-quality food for birds and rodents at our state-of-the-art production facility in Münster-Amelsbüren, adjacent to the A1 motorway. The manufacturing process complies with stringent International Featured Standards (IFS) criteria. Thanks to advanced machinery, 120 individual silos, 16,000 sq m of warehouse space and efficient order picking, we offer a consistently high level of performance even during seasonal peaks.


We also support our customers every step of the way if they want to create a private label, from development and production through to marketing. You benefit from our many years of production experience and in-depth expert knowledge acquired through our own elles and Primox brands.



As part of the Stroetmann Group, we are able to support our customers highly effectively on logistics. From supplying a central hub to delivering directly to a specialist retailer or shipping parcels to end consumers (drop shipping), we have the right solution ready to go.


Our brands

Our elles and Primox brands have been on the market for many years. The elles range is targeted at fans of wild birds, while Primox is a favourite with many dog and cat lovers.